The Next Mile was a 2021 holiday campaign designed to raise as much money as possible for the Terry Fox Foundation’s integral funding for cancer research. For families facing cancer, it’s not always easy to maintain the hope needed to drive cancer research. So to eventually smash the organization’s $1M fundraising goal, we led with a rallying cry that was brute simple. We leveraged Terry’s biographic lore— and his own words– to revitalize his message of hope yet another year*:
“I only think about the next mile””
The Next Mile Direct Mail, accordion fold
The Next Mile Campaign E-mail
*Fun fact: this turned out to be the most successful Holiday fundraiser in the Terry Fox Foundation’s History. As Terry would say: Inspirational!
The Next Mile Web Copy
For International Childhood Cancer Day we launched a social campaign to raise awareness (and hope) around one of Terry Fox Foundation’s most important missions: Ensure more kids who face cancer get to live a real childhood.
The Next Mile - Holiday Fundraiser / International Childhood Cancer Day
Terry Fox Foundation
Art Director - Ben Egnal
Copywriter - Julian Battersby-Morris
CCO - Guy Barnett